Vertical Scale Partners with Senna Brandsto Honour Ayrton Senna's Legacy
Aug 13, 2024
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09/08/2024
Vertical Scale is excited to announce a partnership with Senna Brands, resulting in the launch of an exclusive range of apparel as we continue to honour the life and legacy of this extraordinary racing legend and athlete.
From the 1st of January 2025, Vertical Scale will commence representing Senna Brands through the creation and development of an unprecedented product collection to celebrate the life, achievements and enduring legacy of the Brazilian icon and global sports idol.
Senna Brands is the company created by the family of the three-time world champion to perpetuate the driver’s legacy. The partnership with Vertical Scale aims to reflect the core values that marked Ayrton Senna’s life and career, with the shared goal of helping individuals unlock their potential and keep Senna’s spirit alive within each of us.
Ayrton Senna’s life continues to inspire individuals to push their limits and to passionately pursue their own dreams. His champion spirit, both on and off the track continues to motivate people of all ages. This partnership will enable younger generations engage with this spirit to become the best version of themselves.
As of the official January 1st launch date, we bring to life the tribute to Ayrton Senna’s unparalleled legacy along with the values he embodied as an athlete and a person.
The team at Vertical Scale are honoured to present this outstanding collection of merchandise, keeping Ayrton Senna’s legacy timeless.
For more information about the exclusive Ayrton Senna apparel range being produced by Vertical Scale contact.
Conor Peyton,